171: The CMO belongs in the boardroom! Sherilyn Shackell, The Marketing Academy

2023 prediction: companies will relentlessly focus on
revenue through storytelling, marketing and
communications.


Because cost cutting only gets you so far.


Sherilyn Shackell has a clear view on the importance of
marketing: "The CMOs should be present in every boardroom." They
are the ones who feel the pulse of the customers, hear their
heartbeat and can make all the difference.


Sherilyn is the Founder & Global CEO of The Marketing
Academy, a unique non-profit organisation that turns the
marketing, media, advertising and communications talents of today
into the leaders of tomorrow. She took money off the table to
create a priceless experience that money can’t buy.


The academy is highly selective and provides more value than a
Harvard MBA - yet it is free. Its coaches and sponsors are
leading CEOs, CMOs and Agency Heads from some of the biggest
brands in the world including Salesforce, BT, KFC, Mars Wrigley,
Accenture, ITV, Google, and Facebook.


In this wide-ranging conversation, Oliver and Sherilyn discuss
how she changed her life and abandoned a successful career in
recruitment to follow her calling, why generosity is key and why
ethics feature prominently at the Marketing Academy.


Tune in and find out:


How to convince a global network of leaders to give up their time
for free


What CMOs need to learn to be exceptional leaders


The purpose of communications


️ Why you should "live the story"


Enjoy this episode and support the podcast by sharing it and
posting your review on Apple Podcasts:
https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535


Episode mentioned in the podcast: # 167: Marketers make good
CEOs. Phil Rumbol
https://open.spotify.com/episode/18yuzZk2oNM3j2fpKVbtt7?si=1c1e70d1aa7041ba


Check out Oliver Aust & Jag Singhs newest book: Message
Machine - How Communications will make you an unstoppable
founder. https://hub.messagemachine.io