172: Know Your Audience! John David von Oertzen, Mobimeo.

To shape the mobility of tomorrow, “you need to adapt your
messaging, depending on who you are talking to. You need to put
yourself into the shoes of the respective audience, be it the
users of our service, the team, shareholders, or even
politicians.“ 


Our guest knows what he is talking about. John David von Oertzen
is the CEO of Mobimeo, a Mobility-as-a-Service (MaaS) provider
that aims to change the way we move. He heads a highly
international team that hails from 44 countries and works in a
hybrid fashion.


Mobimeo is owned by Deutsche Bahn and operates in a B2B, B2C and
B2G (business to government) environment. This brings plenty of
communications challenges. As a partner of regional mobility
providers, Mobimeo connects existing public transport systems,
sharing and on-demand options, making these accessible to users.


Mobimeo’s digital products aim to change people’s behaviour from
car ownership to new and shared mobility, by providing access to
mobility as an integrated system that offers more options than
traditional public transport apps. Changing our mobility
behaviour is necessary to stop climate change and reduce
congestion and land consumption.


David is an expert in the mobility industry and a pioneer in the
field of Mobility-as-a-Service (MaaS) solutions.


Tune in and find out:


How to persuade different audiences like shareholders, customers
& politicians


How to foster a great company culture in a hybrid setting with
members from 44 nations


🪢 How to merge the teams of two seemingly similar companies


How to create and grow a B2B brand


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