#175: Heroes are born in a crisis. Holger Weiss, German Autolabs

“There is no day without communication.”


In his new book “Helden werden in der Krise geboren” (Heroes are
born in crisis), Holger G. Weiss dissects the archetypical,
existential crises many founders encounter - from product to
founders to investor crisis - and how they avoid meltdown and
instead emerge stronger.


As German Autolabs founder and CEO Holger knows, communication is
a central part of your life as a CEO, especially when your
startup encounters a crisis.


Holger's book provides tangible solutions—supplemented by
valuable experiences of founders of successful start-ups such as
Sofatutor, Idealo, door2door, XbyX, Women in Balance, Signavio
and others. More often than not, the issue can be averted by
great communication.


Holger has 20+ years of experience building technology-driven
companies with innovative business models in the future mobility
sector. In this time, he has seen and mastered more than one
crisis. .


Tune in and find out:


How to pivot your product from b2b to b2c without plunging your
business into crisis


Why your investor is not your “agony aunt”


What do founders often get wrong when communicating with the team


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Find Oliver and Jags newest book on Start-up Communications:
"Message Machine. How Communication Will Make You An Unstoppable
Founder." - here:
https://hub.messagemachine.io