178: The Secrets to Effective Storytelling. Jeremy Connell-Waite, IBM

Storytelling is bloody difficult. It is only easy if you don’t
know how it is done.


Fortunately, Communications Designer Jeremy Connell-Waite breaks
it down for us. He leads IBM’s "Wild Ducks" industrial
storytelling programme, where he coaches partners to create
compelling pitches and presentations.


Stories are how you move people to action as a leader. But not
random ones. Effective stories and speeches have structure.


Following the structure gets you to into the top 20% of
communicators. But structure doesn’t move people to action.
Emotions do. And the one emotion that can change people’s minds
and get them to act is surprise. So ask yourself: How can I
surprise this audience?


“We need to become students of emotions. If the purpose of a
great communicator is to let the audience feel something, the
only way to get really good at communicating is to learn how
emotions work.”


Only emotions move people to action, and the key emotion is
surprise.


More about Jeremy: https://jeremy.earth


Take a look at his one pagers:
https://issuu.com/jeremycw/docs/the_art_of_the_one_pager_isuuv2