180: People want true leadership! Sophie Chung, Qunomedical

Sophie Chung is back on the podcast! She is the founder & CEO
of Qunomedical where she is building a much-needed CRM for
hospitals to improve patient care.


A force of nature, Sophie was our guest on Episode #9, “No
Bullshit”, and she still lives by that mantra - now more than
ever.


Sophie and Oliver discuss how especially in tough times, “No BS”
really counts. But you often see the opposite, argues Sophie.
“You just know they are bullshitting.”


“It’s misleading, it’s not helpful. I’m trying to be different.
Whenever I say something, I want to be genuine, truthful,
value-adding. Not saying something you have heard a hundred times
before.”


People who are listening to you are not stupid, they want true
leadership.


Sophie & Oliver also dive into Qunomedical’s shift in focus
from a B2C service for patients to a B2B software suite for
hospitals.


With patients, digital marketing & SEO ruled. That’s
different for a B2B software product. “No one googles patient
relationship management software.”


Now it’s about bringing the content to the people who are
interested. “Talk about the cause, the why. This is where you can
start a conversation.” This can happen on LinkedIn or at events.