185: Become a better leader in 2 minutes. Darja Gutnick, Bunch

“I'm a former academic and psychologist. Our answer to everything
is ‘it depends’. But in the business world, that's just not how
things work,” says Darja Gutnick, the co-founder and CEO at
Bunch. 


She is on the Business Punk Watchlist, a “rebel psychologist”
(Forbes) & podcast host. 


Her Berlin & NYC-based startup is on a mission to unlock the
potential in every professional. Their aim: help you become a
better leader in 2 minutes a day with AI-powered coaching that is
personalised and scalable.  


Darja is no stranger to challenges, quipping that the company
deserves the “cockroach medal” for surviving many crises. 


What helped Bunch overcome challenges has been strategic agility
and effective communications. “Messages have to be boiled down to
simplicity. And it's still like a big challenge for me
personally.” 


Her best communications advice? Simplify, simplify, simplify. And
she says it “as an entrepreneur who has always struggled with
simplicity.” 


Bunch follows a freemium model and is free to download. It is
kicking off in the US big time where 70% of their premium
customers are based. 


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