193: The Secret Language of Leadership. Simon Lancaster, Top Speechwriter

Has a speech ever changed the way you see the world?





Now imagine being able to write a speech that has this effect on
people.


That is what Simon Lancaster does. As one of the best
speechwriters in the world, author of several books, and multiple
TedX speaker, Simon knows all the secrets to captivate an
audience with words. And the secret dates all the way back to
ancient Greece and Rome, and the rhetoric art of ethos, pathos,
and logos. It is all about establishing credibility, portraying
emotion, and using logical arguments. 


In this week’s episode, Simon talks us through the crisis in
corporate communication, how to communicate to the instinctive
and emotional brain, and the key to relaxing when you
speak. 


Simon also shares the challenges and trends in speech writing and
communications, and how he uses TikTok and ChatGPT to great
effect. 





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