201: Mastering the Art of Founder Communication. Jag Singh & Oliver Aust

Does your message cut through the noise? How do you
achieve message-market-fit as a startup? 


We are excited to bring you an episode from WHU’s The Most
Awesome Founder Podcast, hosted by globally-recognised startup
expert Gerrit McGowan and entrepreneurship professor Dries
Faems. 


In this episode, Jag Singh, Managing Director at Angel Invest,
and Speak Like a CEO host Oliver Aust discuss their latest book,
"MESSAGE MACHINE: How Communications Will Make You An Unstoppable
Founder." 


We discuss topics like the importance of listening, decisive
factors in storytelling, how to build a great brand, personal
branding, and how to establish a strong yet flexible company
culture. The episode provides valuable lessons and tips on
communication, branding and culture to help founders succeed. It
is one of the most wide-ranging and insightful discussions on
mastering communication as a startup founder.








Gerrit: https://www.linkedin.com/in/gerritmcgowan/


Jag: https://www.linkedin.com/in/jagsingh85/



https://www.linkedin.com/in/oliver-aust/


The Most Awesome Founder Podcast:
⁠https://mostawesomepodcast.com/singh-aust/⁠