206: Don’t wait for the perfect story, make your story perfect. Karen Eber, Author and TED Speaker

“Don’t wait for the perfect story, make your
story perfect.”


This is the message of Karen Eber, author, storyteller and TED
speaker with 2 millions views. 


In her brand new book ‘The Perfect Story’, she shares the science
behind how your brain processes stories and how storytelling is
the best way to communicate in business. It is accessible and
actionable for anyone who wants to lead, inspire and inform
through stories. 


Storytelling is the best way to make people retain information
and prepare them for decision making. By telling stories you help
the people around and save time. 


In this week's episode, Karen talks about the importance of
thinking about your audience before the story, to keep your model
simple and tell the story in a way that works for you, and how to
incorporate storytelling into the daily workings of your
organisation.  


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