218: Forget Storytelling, Focus on Metaphors Instead

“The human species thinks in metaphors, and learns through
stories.” 


Mary Catherine Bateson


The best leaders and companies in the world use metaphors
deliberately. Think Apple and Amazon – a nourishing fruit and the
world’s longest river respectively. 


Metaphors are a crucial part of the language of leadership, yet
few of us use them deliberately. 


Stories appeal to the emotional brain, which is why they are so
effective. 


But metaphors appeal to the instinctive brain – the oldest and
most powerful part. They plant ideas deep in the instinctive
mind. They affect attitudes, values, and behaviors. 


That’s why metaphors give you superpowers of persuasion. In this
podcast, I want to give you the blueprint to the language of
leadership and how to build metaphors with intention. 








Find the 8 Types of Metaphors here: