221: Only Brands Have Fans. Dimitri Gärtner, Framen

What’s the future of advertising, branding and performance
marketing? 


To answer these questions, Dimitri Gärtner kicks off the year on
Speak Like a CEO. Dimitri is the founder and CEO of Framen, a
fast-growing media tech scale-up based in Berlin that is rapidly
becoming one of the major players in advertising and creating
communities around the world. 


Dimitri’s insights into the future of advertising and marketing
are particularly valuable right now. Customer acquisition costs
keep rising and we tune out of the thousands of ads we get
bombarded with on our phones every day.


Dimitri and I are also getting personal. We discuss why "you
can't outsource your personality“, whether Dimitri writes his own
social media posts, what role AI plays in content, and what his
plans for Framen are.


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Strategies to Captivate Any Audience” and join thousands of
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