223: Nø Rules. Caroline Renée Kroll, Nø Cosmetics

Netflix has “No Rules Rules”. Caroline Kroll has “Nø
Rules”. 


Caroline is the impressive young founder and CEO of Nø Cosmetics,
a disruptor in the clean beauty realm that is taking the retail
world by storm. 


In her very first podcast interview in English, Caroline shares
why Nø Cosmetics breaks the rules of branding and
marketing. 


We go deep on her social media strategy, especially Instagram and
TikTok, which Nø Cosmetics use for community building, market
research, and even the co-creation of new products.


Caroline tells us why she has a "behind the scenes channel“ on
Instagram (that is both genius marketing and next generation CEO
communications), why they close shop on Black Friday, and why she
doesn’t believe in influencer marketing.


We also talk about how she communicates with her co-founders —
her sister and her parents — and what it takes to be successful
in a tough retail environment.


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Enjoy the episode!