231: How to build a brand in 15 minutes. Howie Chan, Brand Strategist.

A brand is not a logo or a misspelled word. “It's the perception
someone has about a company.” 


In this actionable episode, Howie Chan breaks down his
step-by-step process for building a powerful brand in just 15
minutes. 


Howie is a sought-after branding expert, the founder of Healthy
Brand Consulting, and the creator of Legend Letters, one of the
fastest-growing newsletters out there. 


We discuss how you can define your brand's "organizing idea",
identify what makes you truly differentiated and relevant,
understand what you're really selling beyond your products or
services, and craft messaging that unlocks customer problems.


Howie also shares what the biggest traps are in branding, how
brands get diluted, and how brands serve as a shortcut for
customer decisions. 


Whether you're launching a startup or revamping an existing
business, this is a master class in strategic brand-building.


If you want to create a brand that resonates deeply and serves as
a shortcut for customer decisions, don't miss this tactics-packed
episode. 


Because as Howie says, "You are what you are in the mind of your
audience" – so make sure to shape those minds.





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Check out Howie Chan’s newsletter “Legend Letters”:
https://www.howiechan.com/



And here is the link to Olivers episode on Howie Chan’s podcast
“Healthy Brand”
https://podcasts.apple.com/de/podcast/the-secrets-of-a-master-communicator-how-to/id1635867263?i=1000648905506