232: How to Build an Invincible Company. Alexander Osterwalder

What makes a company invincible? How do you know if a company
takes innovation seriously? Alexander Osterwalder has the
answers. 


Alex is an entrepreneur, leading author, and in-demand speaker,
and one of the world’s most influential strategy and innovation
experts.


Ranked no. 4 of the top 50 management thinkers worldwide, his
work has changed how established companies do business and how
new ventures get started.


His books include the international bestsellers «Business Model
Generation», «Value Proposition Design», and «The Invincible
Company.»


Together with Yves Pigneur, he invented the Business Model Canvas
and the Value Proposition Canvas – practical tools that are
trusted by millions. 


He explains what makes a company invincible, what companies get
right and wrong about innovation, how you can create a value
proposition for your business that customers love. 


We also discuss how storytelling helps your businesses suspend
disbelief in the unfamiliar. 


Enjoy this episode with one of the world’s foremost strategy and
innovation thinkers!


Would you like to receive weekly tips from me on how you can join
the top 1% of business communicators? Try the Speak Like a CEO
newsletter. It is highly actionable and provides a ton of
insights that you can immediately apply to your own career or
business. 


https://www.eoipsocommunications.com/newsletter/