237: Turning rejection into a revolution. Steve Blank

How do you turn rejection into a revolution? Oliver welcomes the
legendary Steve Blank – co-creator of the Lean Startup movement
and recognized as one of the "Masters of Innovation" by Harvard
Business Review. 


Steve's bestselling book "The Four Steps to the Epiphany"
distinguished startups that search for business models from
existing companies that execute them – launching the modern
entrepreneurship movement.


The conversation dives deep into why communication is a force
multiplier for founders, unpacking the four steps of an effective
communications strategy. Steve also shares wisdom on the
importance of getting out of the building to truly understand
customers.


On a personal note, Steve opens up about being snubbed when he
first proposed the lean startup ideas that went on to
revolutionize entrepreneurship. He also gives a glimpse into what
it's like delivering a commencement speech to 10,000 people.


Don't miss this insightful discussion with a Silicon Valley
legend. And be sure to subscribe to the SLACEO newsletter to join
the top 1% of business communicators. It is free, highly
actionable and provides a ton of insights that you can
immediately apply to your own career or business. 


https://www.eoipsocommunications.com/newsletter/


Check out Steve Blank’s article on ‘Everything You Ever Wanted To
Know About Marketing Communications’ here