243: Simple is a Superpower - The 5 Factors to Get Your Message Heard. Ben Guttmann

How do you craft simple messages that win big? 


That’s the question Ben Guttmann will answer in this
episode. 


Ben built, ran, and sold an award-winning marketing agency,
teaches marketing at the largest business school in the US, and
just published an outstanding book called “Simply Put: Why Clear
Messages Win―and How to Design Them”


A clear and simple message is sticky, convincing, and moves
others to act. In one word, simple is effective. 


You probably already know that. 


But the issue is: Simple is not easy. Fortunately for us, Ben
identified the 5 principles to create a simple message. 


Enjoy this fascinating conversation with one of the world’s
preeminent experts on messaging.  


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