246: How to Win Your Audience’s Trust. Dr. Carmen Simon

Dr. Carmen Simon is a cognitive neuroscientist specializing in
how the brain processes and retains information. She teaches at
Stanford and just published her excellent new book, "Made You
Look”. 


In addition to her academic work, Dr Simon helps the likes of GE,
McDonalds, HP, JP Morgan, and Google to create messages and
presentations that are based on how the brain remembers
information and is likely to act on that information.


In this episode, Dr. Simon shares her insights on the science
behind effective communication, and how you can use it to create
better presentations, sales pitches and marketing messages. 


Carmen also debunks the myth of short attention spans, asserting
that if the content is engaging and relevant, audiences can
maintain focus for extended periods. She encourages communicators
to "control your 10%" by ensuring the main message is clear,
repeated, and supported by the rest of the content.


Listen to this episode to learn how to use the power of
neuroscience to make your communication more effective and
memorable.


You can find Dr. Carmen Simon on LinkedIn and YouTube, and
explore her work through her books, "Impossible to Ignore" and
"Made You Look."


Furthermore Carmen Simon invites listeners to join a new
community focused on the science of slides and content
memorability. Explore unique slide examples and micro lessons
here:


https://youtu.be/jFceJ1MrzG8


https://youtu.be/CxgbDSNlIkc 


https://youtu.be/Pwx9yNBRMPI





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