250: How to Solve a PR Crisis

How do you handle a PR crisis that could jeopardize your
business? 


This week, Oliver Aust joins Gloria Chou in this episode of
“Small Business PR,” to discuss strategies for dealing with PR
crises and creating buzz on a budget.


Oliver shares his extensive experience in crisis communication
and creative PR campaigns. He provides actionable tips for how
small businesses can prepare for inevitable crises, from negative
reviews to cyberattacks, and highlights the importance of having
a crisis communication plan. 


Learn how to implement the triple A's—Acknowledge, Apologize,
Act—while avoiding the three D's—Deny, Diminish, Deflect.
Discover powerful PR tactics to build buzz around your brand,
even with limited resources.


Oliver's lessons provide small businesses with practical tools to
find their way through tough times, turning challenges into
opportunities for growth and visibility. Tune in for your crisis
communication strategy and know how to make your message stand
out.


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Connect with Gloria Chou: 


https://www.instagram.com/gloriachoupr 


https://www.linkedin.com/in/gloriaychou