254: How to 10X Your Story. Michael Margolis

Why is it so hard for disruptive technologies to be accepted?


This week, Oliver is joined by Michael Margolis, author of “Story
10X”, a leading advisor to many of the world’s largest tech
companies and one of the world’s preeminent experts in
storytelling, to discuss the science of change and the power of
narrative. 


Change can often feel like an assault on identity, triggering
defensive reactions. Our nervous system's biochemical
responses—cortisol, dopamine, and oxytocin—play a key role in
this resistance. 


This resistance can be overcome by learning the importance of
shifting from a problem-solution framework to a
possibility-obstacle approach. 


While stories are individual events with a clear beginning,
middle, and end, narratives are overarching concepts that provide
a framework for these stories. This understanding helps leaders
shape the bigger picture and create shared language and
motivation.


Expect to learn how communication can be your superpower amongst
the mess of change, and how you can use narrative to provide
context and emotion, making your messages more impactful.


If you're looking to improve your communication skills,
especially in times of change, I have 3 live workshops coming up
in the coming weeks, so make sure you are subscribed to the
SLACEO newsletter:
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