256: From Resistance to Results: The Secret Ingredient to Win Over Your Team. Frank Wolf

When you manage change within a company, the pressure is on. The
future of the business may be at stake. 


So what do you do when your company’s change programs fall
flat? 


This week, Oliver Aust is joined by Frank Wolf to discuss the
best approaches to leading organizational change and building a
strong narrative.


Frank Wolf is the co-founder of Staffbase, a leading employee
communication platform used by global brands like Adidas, DHL and
Domino’s. 


As one of THE experts in the world on future trends in
communications, Frank is the author of The Narrative Age: How
Leaders can Inspire Change in a Polarized World.


The secret ingredient to win over your team? Narratives. But you
have to know how to use them, how they are different from stories
and which mistakes to avoid.  


For instance, when dealing with change, often leaders focus
solely on the new narrative, which can leave the team feeling
left behind and misunderstood. 


Frank also talks us through the importance of understanding the
existing narrative map and ensuring that no employee is left
behind.


He shares the key reasons why most change processes fail and how
leaders can successfully guide their teams through
transformation. 


Tune in to gain valuable knowledge on turning resistance into
results.


If you're looking to improve your communication skills, Oliver
has a live Presentation Secrets Workshop coming up, so make sure
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