261: The Transformation Expert: Change Your Team Can Believe In. Tamsen Webster

Change is inevitable, yet 70% of change processes fail. This has
become a major issue for many organizations, whose very survival
depends on adapting to changing times. 


To find a way forward for both leaders and teams, Oliver Aust is
joined by Tamsen Webster, a world-renowned expert in change
communication and author of the brand-new book Say What They
Can't Unhear. 


Tamsen, who also wrote the excellent book Find Your Red Thread,
shares key insights into why people resist change—it’s not the
change itself, but the fear of loss that holds them back.


Tamsen explains the critical mistake most leaders make: failing
to connect the change to what employees already care about. She
dives deep into how to address loss aversion, build belief in the
change, and anchor your message in the identity of your team. By
aligning with what people already believe, leaders can turn
resistance into buy-in.
Tune in to learn how to personalize your communication for
different stakeholders, avoid the “dilution effect,” and inspire
lasting commitment to change through clear, purposeful
narratives.


Do you want to speak with confidence, inspire your team, and
accelerate your career? You can now enroll in the Speak Like a
CEO Academy and work with Oliver Aust over the next 90 days to
become a top 1% communicator. https://speaklikeaceoacademy.com/