263: Seth Godin: All Leadership Is, Is Communication

This week’s guest is none other than Seth Godin – the world’s
most famous marketer, a highly successful entrepreneur, and the
author of 21 best-selling books. 


Seth just released his brand-new book This is Strategy, a
groundbreaking guide to creating meaningful change in a complex
world.


In addition to strategy – which is a compass and not a map – we
discuss leadership, storytelling and communications. 


My favorite quote: "Management runs a race to the bottom;
leadership offers a chance to run for the top. The problem with
the race to the bottom is that you might win. Then you have to
live at the bottom.”


Towards the end, Seth shares how he fights climate change as part
of a movement, and how we can make progress towards solving the
climate crisis. 


Enjoy this episode with one of the world's most influential
business thinkers! 


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