Turn Content into Conversions with Social Commerce and Video Marketing With Eitan Koter [Ep.186]

Social commerce has become one of the most powerful drivers
of online revenue, and when combined with the right video
marketing strategy, it can turn casual viewers into loyal buyers
faster than ever.


In this episode, we sit down with Eitan Koter, co-founder
of Vimmi, to explore how brands can turn content into real
revenue using the combined power of social commerce and video
marketing.


Eitan starts by sharing his background and the story behind
Vimmi, a video commerce platform helping brands
drive sales with shoppable video and live shopping across
storefronts and social networks.


He then defines social commerce in today's context,
explaining how it has evolved from simple "buy now" links to a
full-scale ecosystem where video, community, and
purchasing power merge seamlessly.


For businesses wondering where to start, Eitan breaks down
exactly how to launch your first social commerce videos, from
choosing the right platforms to understanding your audience's
buying triggers. He introduces his powerful Content, Community,
and Commerce framework, which shows how storytelling, engagement,
and sales strategy work together to drive long-term
results.


Listeners will also learn what makes content truly valuable
in a social commerce setting, how to maintain high-quality output
while producing videos at scale, and why consistency often beats
one-off viral hits.


Listen now and start transforming your video content into
conversions that count.
Topics Discussed in this episode:


Eitan's background and an overview of Vimmi
(02:04)


A definition of social commerce and how it has evolved
over the last few years (07:56)


How to get started with social commerce videos
(12:10)


Eitan's Content Community and Commerce framework
(23:09)


What is valuable content when it comes to video and
social commerce? (33:28)


Setting up a system to ensure you can generate a high
quantity of videos (41:05)


The KPI's you should be tracking with your video
marketing campaigns (48:34)

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Sit back, grab a coffee, and learn practical strategies to
help you sell more through social commerce.