How to Build a Business Buyers Want With Mark Osborne [Ep.193]

Your revenue may be rising… but your business value might
not be. And for founders planning an exit, that's the only number
that matters.


In this week's podcast, Greg is joined by Mark Osborne,
author of Are Your Leads Killing Your
Business? and one of the only Certified Exit
Planning Advisors focused specifically on sales and
marketing. 


Mark breaks down the most common exit-planning mistakes
founders make long before they think about selling.
We dive into why
sales, marketing, and customer success shouldn't operate as
silos, but as a single value-building engine, plus the quickest
operational "wins" founders can implement to free up resources
and accelerate
growth.Mark
also outlines the key systems buyers care about most, and reveals
the crucial difference between chasing more revenue and building
true enterprise value.


If you're planning an exit or want to build a business
worth more tomorrow than it is today, this episode is essential
listening.
Topics Discussed in this episode:


Mark's background - From managing unknown bands to
helping businesses grow (02:13)


How to choose the right software to aid your growth
(07:32)


Most common exit planning mistakes entrepreneurs make
(10:40)


Combining sales, marketing, and customer
success(20:15)


Big wins that free up resources to focus on growth
(28:02)


Key systems founders should focus on when exit planning
(30:42)


The difference between growing revenue vs growing
business value (36:25)


Are your leads killing your business? (40:40)

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Sit back, grab a coffee, and learn how to transform your
business into an asset that buyers will fight over.