The Before & After Formula [Ep.194]

If you know exactly what problems your customers face
before and after they buy from you, you could build offers that
practically sell
themselves.In
this episode, Greg breaks down his simple but powerful "before
and after" formula.
It starts by understanding the
before: the frustrations, questions, and
roadblocks your customers face long before they make a purchase.
Solve that, and you earn the sale. But once you've solved it, new
problems appear, and that's your opportunity to build trust, add
value, and guide customers deeper into your ecosystem.


We also look at how to map the entire customer journey so
you can clearly see each problem in sequence. When you know the
full chain of needs, you can build a product lineup that supports
your customers at every step.


Finally, we explore vertical integration: how smart
businesses automate this whole process by owning more steps in
the value chain.


If you want a simple, repeatable way to grow, this episode
is for you.
Topics Discussed in this episode:


The before and after formula (What problems are your
customers facing?) (01:52)


Implementing the formula by mapping out the customer
journey (05:44)


Curating your product offering (07:28)


Examples (10:47)


eCommerce (10:47)


SaaS (13:37)


Marketing Agencies(16:55)


Course Creators (21:16)




Using vertical integrations to automate this
problem-solving process (23:58)

Mentions: 




Empire Flippers Podcasts


Empire Flippers Marketplace


Create an Empire Flippers account

Subscribe to our newsletter





Sit back, grab a coffee, and learn how to increase customer
lifetime value, expand your offer stack, and build a business
that people stick with!