Ecommerce CRO: The Fastest Way to Unlock Hidden Revenue With Jasper de Muynck [Ep.195]

If you want to squeeze more revenue out of your existing
traffic, this week's podcast episode is a must-listen.
We're diving deep
into one of the most misunderstood, yet most profitable, parts of
ecommerce growth: conversion rate optimization.


CRO expert Jasper De Munyk joins Greg to break down the
fundamentals of Shopify CRO, including what a healthy
optimization process actually looks like and why it's far more
than "changing button colors."
If you're wondering where to even begin,
we cover what to tackle first when doing CRO, plus the stage of
growth when investing in CRO makes the biggest impact.


We explore the biggest CRO mistakes and misconceptions that
cause businesses to waste time, chase vanity metrics, or ignore
easy wins hiding in plain sight.


We also dig into the future, discussing how AI is reshaping
CRO, from rapid data analysis to automated testing, and where
human judgment still plays an essential role. 


If you're serious about growing your ecommerce business
sustainably, without simply spending more on ads, this episode
will be your new playbook.
Topics Discussed in this episode:


The fundamentals of eCommerce CRO (05:59)


Common CRO mistakes and misconceptions (11:21)


What to tackle first when doing CRO (14:31)


What stage of growth should you be at when investing in
CRO? (20:03)


How AI is changing CRO (28:26)


Exploring the mechanical side of CRO (33:56)


How to turn customer data into actionable insights
(39:18)


How to make CRO a routine part of your business
(42:17)


How often businesses should revisit their CRO
(46:14)

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Sit back, grab a coffee, and learn how to unlock rapid
growth through conversation rate optimization!