Unleash the Story Within, with Liana Zavo (Public Relations, Branding, Crisis Management, Reputation)

Founder & CEO of ZavoMedia PR Group, Liana Zavo, recounts how
a college dropout and single mom made the jump from Russia to the
US and from the style world to PR, gives a bit of advice for
Blake Lively, reveals THE biggest PR mistake people make, how to
come down from the ledge of panic in the moment, why authenticity
and accountability equals authority, the difference between brand
vs. reputation, and what it means to “B.E.P.I.C.”