Leading With Purpose, with Dave Mortensen (Fitness, Leadership, Franchising, Partnerships)

Dave Mortensen, President and Co-Founder of Self-Esteem Brands /
Purpose Brands, recounts the improbable meeting between himself
and his business partner of over 30 years, and shares why 80-90%
of any great idea isn't about the idea itself, the secret to
truly great partnerships, the 4 Ps of executing their business,
doing vs leading, identifying passion and talent, and why the
fitness industry is like the McDonald's ball pit.


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