#44 – Tools don’t drive growth. Decisions do.

In this episode of the GrowCast Podcast,
Edin and Briken Bufi discuss
the challenges and opportunities in B2B marketing, with a strong
focus on the use of tools and technology.


They explore why tools alone don’t drive growth, how critical
tool decisions really are, and what role CRM systems, data
quality, and internal teams play in sustainable growth. The
conversation also highlights the importance of personal branding
and thought leadership, especially on platforms like LinkedIn,
and how these elements directly impact revenue.


This episode offers practical insights and clear advice for
founders and companies looking to grow in a crowded digital
landscape.


Key Takeaways




Choosing the right tools is critical for business success




Tool decisions must be based on solid data, not assumptions




CRM systems only work when they are clean and well-structured




Internal teams are essential for successful tool
implementation




LinkedIn is a must-have channel for B2B marketing




Personal branding can significantly increase revenue




Data quality is a key driver of effective marketing
strategies




Founders should analyze their current situation before adding
new tools




Social media growth requires a long-term strategy




Honesty and transparency matter in business communication




Enjoy the episode!


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