Mazdak Sanii on Avant Arte Energizing the Editions Market

In this week’s episode of the ArtTactic Podcast, Adam Green speaks
with Mazdak Sanii, CEO of Avant Arte, one of the most fascinating
success stories in the art market’s print sector over the past
several years. What began as an online art community quickly
evolved into a powerhouse platform for publishing limited-edition
prints by both emerging and established artists. Mazdak shares the
story behind Avant Arte’s founding and its evolution, explaining
how the company has attracted a remarkable roster of collaborating
artists, including Ed Ruscha, George Condo, Anish Kapoor, Ai
Weiwei, Elizabeth Peyton, and Mickalene Thomas. He also discusses
how Avant Arte has successfully differentiated itself in an
increasingly saturated market by enhancing the collector experience
and building a strong community around the platform. Adam and
Mazdak delve into how collector behavior has shifted over the past
few years, from the speculative frenzy of flipping to a more
thoughtful and measured approach. They also explore key insights
from Avant Arte’s newly released Collectors Report, offering a
glimpse into the most compelling trends shaping the future of the
art world.