Nancy Shares How She Turned Beauty Tips Videos Into 7M Views, $800 Promos & Free Products - #TFS230

Nancy is a Gen Alpha beauty content
creator from Sydney known for her viral videos,
including one that hit 7 million views. She shares beauty tips,
skincare advice, and makeup tutorials while managing brand
collabs and PR deals.


Connect with Nancy!


https://www.instagram.com/dear.jiayii


CHAPTERS:


0:00 – Intro


0:45 – Meet Nancy


1:52 – Her content creation journey


2:59 – How a 7M-view video changed everything


4:33 – What keeps her motivated


5:22 – Types of beauty content she makes


5:42 – Andy asks for pimple tips


6:02 – Where she gets content ideas


6:29 – Reposting IG content to TikTok


7:09 – Filming routine & content planning


7:39 – Organizing video ideas


8:15 – Post-graduation plans


8:45 – How a drama inspired her to consider becoming a flight
attendant


9:34 – Fave K-pop groups like BTS


10:18 – Why she’s no longer into NewJeans


10:59 – K-pop concerts she’s attended


11:56 – Andy’s DPR Ian story


13:09 – Her TikTok feed & fave creators


13:55 – Makeup artist rates


15:00 – Filming/editing workflow


15:56 – Using AI voiceovers


16:42 – Hobbies outside content creation


16:52 – Weird DMs from older guys


18:09 – Getting recognized in public


18:39 – Meeting Felix’s sister from Stray Kids


19:51 – Fave Sydney spots & karaoke hangouts


21:59 – Chinese language & family background


23:48 – Thoughts on Jennie & Lisa’s Coachella set


25:10 – Marrying rich or becoming a housewife?


25:39 – Flight attendant dreams at 20


26:28 – Religion in Chinese culture


27:03 – HSC & school subjects


27:47 – Creating content while in high school


28:36 – Other young creators in Sydney


29:56 – Networking with local creators


32:12 – High school friend group dynamics


32:54 – Strict parents & curfews


34:49 – Social media growth journey


36:01 – Getting free PR products


37:30 – $400 worth of free Temu stuff


39:05 – Upcoming brand deals


39:51 – Handling brand approvals


41:26 – How she reached out for PR deals


41:44 – Scoring an $800 paid PR gig


42:15 – Negotiating video rates


43:30 – Skin condition chat


43:58 – Lightning Ridge trip stories


44:48 – Differences between school and family friends


46:10 – Being the only Gen Alpha creator in Sydney


46:52 – Recent life lessons


47:35 – Study routine & habits


48:22 – Snapchat location sharing


49:44 – Gen Alpha mental health & socials


50:38 – Platforms Gen Alpha prefers


50:59 – 743-day Snapchat streak


51:57 – Messaging apps Gen Alpha uses


52:41 – Why they avoid Facebook


53:31 – YouTube content habits


55:20 – 6-month personal goals


55:53 – What content drives growth


56:36 – Viral video stats


57:27 – Fast vs slow viral growth on IG


57:58 – Most viral content = tips


58:37 – $800 post got 50k views


59:22 – Studying other creators’ strategies


1:00:25 – Nancy’s natural marketing skills


1:01:09 – Why she avoids using her own voice


1:02:05 – From hiding to showing her face


1:02:53 – Handling hate comments


1:03:59 – IG notification chaos


1:05:02 – Connect with Nancy


1:05:19 – Story behind her IG handle


1:07:05 – Easter Show expenses


1:07:47 – Casual job plans despite content creation


1:08:33 – Getting recognized by mutuals


1:10:05 – Clubbing content on socials


1:10:33 – Thoughts on smoking, vaping, drugs


1:12:59 – Dealing with shade from classmates


1:14:57 – How she prepped for this podcast


1:18:20 – Short attention span test


1:20:08 – Andy’s story about Felix’s sister


1:20:41 – Ice Bucket Challenge going viral again


1:22:22 – Andy’s celeb-connection story


1:24:04 – Outro