TFS#233 - Jessica Woo "Bento Box Queen" 40M Views Making Bento Lunches, Collabs w/Gordon Ramsay, NFL

Jessica Woo is a viral content creator, cookbook
author, and mother of three known for her creative, culturally
inspired bento box lunches. A pioneer in short-form food content,
she’s been featured by outlets like Good Morning America, Teen
Vogue, and The LA Times. Beyond food, Jessica is a passionate
advocate for equality, inclusion, and AANHPI cultural pride,
using her platform to inspire and uplift her community.


Connect with Jessica Woo!


https://www.instagram.com/sulheejessica


https://www.threads.com/@sulheejessica


https://www.tiktok.com/@sulheejessica


https://www.youtube.com/@SulheeJessica


https://www.facebook.com/sulheejessica


https://www.snapchat.com/add/jessifluff


Get The Woo Blend Here!


https://www.josu.co/products/woo-bundle


CHAPTERS:


0:00 - Introduction


1:13 - Meet Jessica Woo, AKA the Bento Box Queen


4:27 - How she created her own seasoning salt, The Woo Blend


7:01 - Jessica talks about her kids’ ethnicities and their
fathers’ backgrounds


7:58 - Jessica reflects on her career before social media and
becoming a stay-at-home mom


11:08 - Jessica discusses her experience in photography and
social media marketing


15:00 - Jessica’s advice for people in 9-to-5 jobs who want to
start creating content


17:57 - Jessica shares the story behind her first viral TikTok
video with 40M views


21:48 - How she began receiving requests from various media
outlets


24:19 - How viral videos affect algorithm reach and follower
growth on TikTok


26:42 - Jessica’s advice on starting from zero as a content
creator: be consistent and create with passion


28:50 - How she films and edits her videos


32:44 - Why she chooses to speak out publicly on political topics


36:00 - Recent political issues she has publicly addressed


37:36 - How she built her online community


39:48 - How Jessica’s reach and audience have remained consistent
over the past five years


42:19 - Collaborating with the NFL, WWE, and The Roast of Tom
Brady


44:10 - Strategy of integrating movie quotes, sports, and pop
culture to diversify her content


45:01 - Does Jessica feel secure about her audience, or does she
view it as temporary?


45:59 - How Jessica landed collaborations with the NFL, Netflix,
and other major brands


47:59 - Jessica names other creators she follows and draws
inspiration from


49:05 - How Jessica connects with and builds relationships with
other creators


51:13 - How she became friends with Kamala Harris' niece,
Castcade, Marshmello, and Meghan Trainor


52:40 - Go-to apps and tools for video editing


54:01 - Why she thinks the iPhone 11 has the best camera quality
of all versions


54:59 - How her content differs across TikTok, Instagram,
Threads, YouTube, and Snapchat


59:16 - Does Jessica create long-form YouTube videos or stick to
YouTube Shorts?


1:01:10 - Threads vs. Twitter


1:02:30 - Recent posting volume on TikTok, Instagram, and Threads


1:04:40 - Experience joining Gordon Ramsay's Idiot Sandwich
YouTube series


1:06:39 - Asking her exes about her best and worst qualities as a
partner


1:11:05 - Relationship with her ex’s mother


1:12:23 - Jessica discusses using the dating app Hinge to meet
people


1:14:18 - How transparent she is about her work and relationships
with her children


1:15:32 - Jessica emphasizes the importance of communication with
her children


1:23:11 - Jessica explains why transparency and open
communication with parents matter


1:28:15 - Jessica’s advice to Andy about handling his parents’
subtle jabs


1:30:52 - Jessica shares the answers from her exes in her viral
Threads post


1:36:44 - Jessica talks about hanging out with friends and
sometimes with her sisters


1:37:16 - Jessica’s recent life discoveries


1:38:11 - Jessica’s goals for the next 6 months


1:38:40 - Jessica shares her parenting approach and how she
balances strictness with openness


1:39:51 - Jessica talks about how her sisters bond with her and
her children


1:41:57 - Connect with Jessica


1:43:14 - Jessica talks about her use of Snapchat and its
potential for creators


1:44:05 - Outro