TFS#236 - Kylie Woon on Growing to 91K Followers at 16, Photography & Short-Form Strategy

Kylie Woon (@kluesz) is a 16-year-old creator
and photographer who grew her Instagram to over
91K followers through her unique blend of surreal photography and
viral short-form content. Known for turning creative ideas into
visually striking posts, she shares how she balances school,
brand deals, and community building while inspiring young
creators to grow authentically online.


Connect with Kylie!


https://www.instagram.com/kluesz


CHAPTERS:


0:00 – Introduction


1:34 – Meet Kylie Woon


2:19 – Kylie shares how she grew her Instagram following from 0
to 85k+ at 16 years old


3:13 – Kylie's short-form content strategy that helped her grow
her socials


4:15 – Kylie shares advice for others who want to grow on social
media


4:47 – Kylie explains how she personalizes viral trends


5:40 – Are Kylie’s classmates aware of her 85k followers?


6:51 – Kylie shares how she started doing photography


8:14 – What led Kylie from photography to short-form content?


8:57 – Kylie talks about her siblings and family background


10:07 – Has Kylie’s photography Instagram account led to paid
gigs?


10:52 – Kylie shares that her dad teaches her business skills


11:15 – Kylie shares that her parents didn’t know about her
Instagram account


12:42 – Kylie talks about pricing for her photo shoots and
short-form content


13:21 – Kylie talks about her first brand sponsorship: Filmora


13:35 – Kylie shares how she reached out to a local band for a
shoot


15:00 – Kylie shares how she balances school with social media
and gigs


16:13 – Kylie talks about a community of creators her age


17:40 – Kylie shares how she plans and organizes her social media
content


18:15 – Kylie explains her video structure and hooks


19:04 – What’s Kylie’s plan after finishing high school?


19:51 – Kylie’s advice for someone struggling to grow with 200
followers


20:48 – Do high-effort videos sometimes perform worse?


21:13 – Kylie’s casual approach to 3-second hooks


22:51 – Do encouraging captions increase retention?


23:35 – How Kylie gets more comments and saves on her videos


24:14 – Kylie shares how she manages notifications, DMs, and
comments


25:34 – Kylie shares why she hides likes on her Instagram posts


26:11 – How Kylie got her first loyal commenters


26:45 – Kylie shares how she uses Instagram Broadcast Channels
for her weekly photo competitions


30:24 – Kylie shares how she uses Instagram Stories


31:02 – Kylie shares her thoughts on AI as a photographer


32:19 – Kylie talks about why story and meaning matter in
photography


33:19 – Why talented small creators struggle to grow their social
media accounts


34:39 – Kylie shares how her sister grew 24k followers with art
content


35:14 – Kylie shares how she reached out to a music festival to
do photography


37:31 – Kylie’s recent life discoveries


39:08 – Kylie talks about proactively finding filmmakers to work
with


40:53 – Kylie keeps her Instagram success private from her school


42:10 – Kylie’s personal goal for the next six months


43:54 – Kylie shares her lifelong goals


44:21 – Connect with Kylie


46:10 – Kylie talks about the games she used to play and the
recent shows and movies she's been watching


48:10 – Outro