Digital Health Talks: Beyond the Hype For Building Ethical B2B Influencer Strategies

Beyond the Hype For Building Ethical B2B Influencer Strategies By
Danielle Wiley As healthcare technology leaders navigate an
increasingly crowded digital landscape, the temptation to leverage
influencer marketing for B2B reach is growing. However,
healthcare's unique regulatory environment and trust requirements
demand a fundamentally different approach. Join Megan Antonelli as
she reconnects with fellow Vassar alumna Danielle Wiley, founder
and CEO of Sway Group, to explore why most sponsored content fails
healthcare organizations and how to build authentic, compliant
influencer partnerships that drive real clinical adoption and
stakeholder trust in our post-platform world. • Build authentic
influencer partnerships based on genuine product experience to
create content that actually drives B2B conversions. • Shift from
platform-dependent strategies to owned media relationships as
social algorithms become increasingly unpredictable. • Focus on
long-term brand advocacy over transactional sponsored posts to
maximize ROI in professional service markets. • Leverage LinkedIn's
professional network strategically by partnering with industry
experts rather than chasing generic engagement metrics. Find all of
our network podcasts on your favorite podcast platforms and be sure
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www.healthcarenowradio.com/listen/