The Healthtech Marketing Show: AI is EEATing your SEO

The Impact of AI on Search and EEAT On this episode host Adam
Turinas kicks off their new AI Quick Takes series explaining how
generative AI is fundamentally changing search traffic and what
healthcare technology marketers need to know about Google’s EEAT
framework. Drawing from his own experience of declining website
traffic despite years of steady growth, Adam explains how AI
overviews are reducing organic search traffic while creating new
opportunities for brands that understand Google’s Experience,
Expertise, Authoritativeness, and Trustworthiness signals. Find all
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