Healthcare de Jure: Ann Bilyew, President, WebMD Ignite

Host Matt Fisher talks to Ann Bilyew, President WebMD Ignite, about
assessment of traditional patient engagement and education
approaches; need to earn right to get attention; need for
personalization through individualized understanding; structure of
more engaging communication; importance of context for engagement;
how to leverage existing tools to reestablish connection. To stream
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