The Healthtech Marketing Show: Building Resilience in Healthcare Marketing

Building Resilience in Healthcare Marketing On this episode host
Adam Turinas discusses, with Mark Erwich, Health Launchpad Chief
Strategy Officer, the mounting pressures on hospitals and IDNs,
from shrinking margins and labor shortages to an onslaught of
regulatory changes, including OPBBA, Medicaid work requirements,
and ACA cuts. Mark is a healthcare technology marketing veteran
with over 20 years in the industry. Mark and I discuss "the perfect
storm" facing healthcare providers, and why traditional
growth-focused messaging is no longer resonating with buyers. Find
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