How Dr. Ethelle Lord Is Transforming Dementia Care

What if dementia care could be guided by love and knowledge — not
fear? Dr. Ethelle Lord joins Betsy Wurzel to share how education is
changing caregiving forever.

In this enlightening episode of Chatting with Betsy, host Betsy
Wurzel speaks with Dr. Ethelle Lord, founder of the International
Caregivers Association (ICA) and a pioneer in transforming how
dementia care is taught and delivered worldwide. Betsy and Dr. Lord
share their personal caregiving journeys and the deep love that
continues long after loss. Dr. Lord discusses her mission to
empower family caregivers, professionals, and organizations through
compassion, training, and advocacy — helping them understand the
human side of dementia.

She introduces her groundbreaking Transactional Dementia
Intelligence (TDI) Business Model of Dementia Care (SM) — a
holistic system that blends education, coaching, and care across
home and facility environments. This approach helps caregivers and
staff move beyond routine care toward meaningful connection and
empathy.

Together, Betsy and Dr. Lord explore the importance of caregiver
education and the positive impact it has on both caregivers and
their loved ones. They discuss how validation and understanding can
prevent agitation, reduce stress, and restore dignity for
individuals living with dementia. Dr. Lord also highlights the role
of prevention — through healthy eating, regular exercise, and
avoiding smoking, alcohol, and drugs — as part of overall brain
health.

She introduces a fascinating “voice scan” test, a promising tool
for detecting early signs of Alzheimer’s, diabetes, and other
conditions. This conversation is filled with hope, insight, and
inspiration. How Dr. Ethelle Lord Is Transforming Dementia Care
reminds every listener that true change begins with education,
empathy, and the courage to see caregiving as both an art and a
mission. 

Learn more at www.icacares.com or reach Dr. Lord at
lordethelle@gmail.com

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