Giuseppe Lavazza: Coffee is a big responsibility

Coffee is a big responsibility


Julia Caesar speaks to Giuseppe Lavazza, chairman of coffee giant
Lavazza, about the multiple challenges facing the industry today.
Many people around the world say they can’t function without
their morning cup of coffee. In fact, global coffee consumption
has been steadily rising with around two billion cups of coffee
consumed every day. This growth is driven by rising demand in
emerging markets like China and India, as well as the popularity
of specialty and cold coffee beverages.


However, the industry itself is facing major challenges,
including an increase in the cost of raw materials due to
changing weather patterns, growing concerns over geopolitical
instability impacting shipping routes, and economic uncertainty
due to tariffs.


The coffee market, which was valued at approximately $495.5
billion in 2023, is a far cry from when Lavazza coffee was first
established nearly a century ago in Turin, Italy. The Interview
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Presenter: Julia Caesar Producers: Lucy Sheppard and Ben Cooper
Editor: Nick Holland


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(Image: Giuseppe Lavazza. Credit: Jaimi Joy/Bloomberg via Getty
Images)