Amazon restructures Wondery: 110 jobs gone

Amazon's restructuring of Wondery signals deeper issues with
their podcast strategy as they distribute operations across
Audible, creator services, and advertising divisions while losing
approximately 110 jobs in the process.

• Amazon's track record with podcast acquisitions has been
underwhelming, including Art19's low market share and unfulfilled
promises for high-profile shows
• Dan Granger from Oxford Road suggests the reorganization
represents a recalibration toward more integrated audio
ecosystems
• Sean King from Veritone emphasizes the importance of balancing
host-read ads with other advertising forms
• Patreon creators have earned over $10 billion since 2013, now
receiving $2 billion annually—equal to the entire US podcast ad
market
• UK age verification requirements for mature content are forcing
platforms like Spotify to implement face scanning or ID
uploads
• Riverside has quietly launched a podcast hosting service that
sends video to YouTube but only audio to other platforms
• New podcast technology includes Todd Cochran's GuestMatchPro
for connecting content creators and specialists for
interviews
• True Fans is testing a new advertising option called True Ads
allowing creators to purchase placement on the homepage




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