Special Edition - Why Most Advisors Fail in Sales: Ignoring Awareness Stages

Most financial advisors don’t fail because their services are bad.
They fail because they don’t truly understand their clients. They
speak too broadly, too vaguely – and end up creating content that
resonates with no one. Marketing budgets burn, visibility never
takes off, and sales pipelines stay empty. In this episode of the
WeckUp Call, I’ll show you why traditional segmentation is no
longer enough and how mastering the 5 Awareness Stages is the real
game-changer for your positioning and sales. You’ll learn: • Why
trying to appeal to everyone guarantees you’ll convert no one • The
5 Awareness Stages every client goes through before making a
decision • How to tailor your content, website, and outreach to
each stage • Concrete examples of awareness-driven communication
for wealth managers, family offices, and advisors Awareness isn’t
just theory – it’s the missing link between wasted effort and
actual results. Once you understand where your clients stand, you
can speak their language, cut through the noise, and finally
attract the people who are ready to invest. Are you still
segmenting – or are you already using awareness?