YouTube, Insta and TikTok: A Guide to Growing Your Social Media Following (Jordan Schwarzenberger - part one)

With audiences increasingly turning to echo-chambers on
Instagram, TikTok and YouTube for their entertainment and away
from traditional mass-media, is there anything that can bring
communities together again?


Jordan Schwarzenberger manages Sidemen, Europe’s most popular
YouTube collective – and recently went viral with a thesis over
what he described as “the death of monoculture”.


The Forbes 30 Under 30 entrepreneur and member of Downing
Street’s Small Business Council tells Amol why he thinks Gen Z
are withdrawing into micro-communities.


But he has some radical suggestions for how to survive and thrive
in an era where unique social content can count for far more than
being part of an established media brand.


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Episodes of Radical with Amol Rajan are released every Thursday
and you can also watch them on BBC iPlayer:
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Amol is a presenter of the Today programme on BBC Radio 4. He is
also the host of University Challenge on BBC One. Before that,
Amol was media editor at the BBC and editor at The Independent.


Radical with Amol Rajan is a Today podcast. If you enjoy this
(and you've read this far so hopefully you do), then we think
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This episode of Radical with Amol Rajan was made by Lewis Vickers
with Izzy Rowley. Digital production was by Gabriel
Purcell-Davis. Technical production was by Phil Bull. The editor
is Sam Bonham. The executive producer is Owenna Griffiths.