Ditching the Traditional Path: How This Founder Cold Emailed Her Way to Taylor Swift & Build a Cult Brand with Aliett Buttelman, Co-Founder of Fazit

Aliett Buttelman is the co-founder of Fazit, a beauty brand
revolutionizing skincare and makeup with effortless, innovative
patches.


Aliett’s journey wasn’t without its struggles. Before building
Fazit, she faced rejection and setbacks that taught her
invaluable lessons in resilience. From a career in modeling to
consulting for beauty brands, she encountered her fair share of
doubt. But in those moments of adversity, she found the strength
to push forward. Alongside her co-founder, Nina, Aliett built
Fazit from the ground up, creating products like acne patches and
glitter freckles. Their breakthrough moment came when Taylor
Swift was spotted wearing their Glitter Freckles—sending sales
and web traffic skyrocketing by over 3,500% and generating seven
figures in just 48 hours.


In this week’s episode, Aliett shares her entrepreneurial
journey, reflecting on her path from fear and rejection to
building Fazit. She discusses the lessons learned from her first
skincare venture and the advantages of forging a non-traditional
career path. Aliett opens up about the challenges of fundraising,
the value of resourcefulness, and the sacrifices made to build a
brand without a “formal” corporate background. She also
highlights how manifestation and social media played a crucial
role in scaling Fazit.


Aliett dives into the emotional experience of seeing Taylor Swift
wear their Glitter Freckles, breaking down the exact steps they
took to get their product into her hands—and how that moment
changed everything. She also discusses the importance of
community engagement, product development, and staying true to
your vision, even when the road ahead feels uncertain—and so much
more.


In this episode, we’ll talk to Aliett about:


* The benefits of not “picking a lane” in life. [03:15]


* Fear can be a powerful motivator to create opportunities.
[05:35]


* Aliett’s evolving relationship with fear and rejection. [07:15]


* The creativity, resilience, and risks behind building a brand.
[09:44]


* The power of cold emailing for entrepreneurs. [13:40]


* Sacrifices involved in self-funding a business. [17:49]


* The inspiration behind Fazit’s makeup patches. [20:29]


* Overcoming fundraising challenges with persistence. [25:45]


* Growing organically through social media. [30:13]


* Fazit’s glitter freckles: the top-selling product. [34:54]


* Rebranding Fazit and preparing for Coachella. [37:12]


* How Aliett got Fazit glitter freckles to Taylor Swift. [39:19]


* Navigating rapid growth with strategic planning. [48:00]


* Manifesting success through ambitious goal-setting. [51:44]


This episode is brought to you by Beeya:


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri


* Website: https://www.behindherempire.com


Follow Aliett: 


* Instagram: https://www.instagram.com/fazitbeauty


* Instagram: https://www.instagram.com/aliettbutts


* Website: https://fazitbeauty.com/


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