Outdoor Voices Founder on The Top Lessons Every Entrepreneur Needs to Hear

Ty Haney is the founder of Outdoor Voices, the brand that made
moving your body feel cool, inclusive, and fun again.. She’s also
the founder of Joggy, a natural energy brand, and TYB (“Try Your
Best”), a fast-growing platform helping brands build stronger
communities through its community commerce model.


Ty started Outdoor Voices as a college project, and it ended up
becoming one of the most recognizable names in activewear. She
had this fresh take on movement and community that made the brand
stand out and quickly grow into a national success. At its peak,
Outdoor Voices was bringing in over $160 million in revenue under
her leadership and became a playbook for how community can drive
real growth. After stepping away, Ty didn’t slow down - she
launched Joggy and later TYB, which now powers over 200 companies
like Rare Beauty, Poppi, and Urban Outfitters.


In today’s episode, Ty gets real about the full arc of Outdoor
Voices from its scrappy beginnings to becoming a national brand,
and then the tough moments that led her to step away. She
opens up about the challenges behind the scenes, what it felt
like to walk away from something she built, and why she’s now
coming back to the company with a fresh perspective. We also dive
into what she’s learned launching Joggy from scratch, building
TYB with powerhouse brands, and how she rebuilt her confidence
through it all. Ty shares the lessons she wishes more founders
talked about - why ownership equals control, how to manage your
time and energy, and why trusting yourself is everything. This
one’s for anyone who’s building, rebuilding, or just figuring it
out as they go, Ty’s story is packed with honesty, grit, and the
kind of inspiration we all need to hear.


In this episode, we’ll talk to Ty about:


* Why ownership equals control in business. [02:16]


* Childhood influences and early entrepreneurial spirit. [05:16]


* The origin story of Outdoor Voices. [07:57]


* Outdoor Voices’ unique approach to activewear. [14:08]


* Product development challenges behind the scenes. [15:57]


* Fundraising and relationship-building lessons. [22:23]


* Scaling Outdoor Voices and the biggest lessons she learned.
[28:23]


* Why a strong team makes all the difference. [29:29]


* The decision to leave Outdoor Voices. [30:40]


* Motherhood and personal growth. [37:04]


* Starting over with Try Your Best and Joggy. [39:52]


* Rebuilding her confidence from the ground up. [44:04]


* Time management and how Ty sets her priorities, managing three
companies. [47:19]


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Follow Ty: 


* Instagram: https://www.instagram.com/ty_haney/


* Instagram: https://www.instagram.com/outdoorvoices/


* Website: https://www.outdoorvoices.com/


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