From a Viral Google Doc to a Beauty Empire: How This Founder Quit Working for Others & Finally Launched Her Dream Business with Dianna Cohen, Founder of Crown Affair

Dianna Cohen is the founder of Crown Affair, a luxury clean
haircare brand that’s changing the way we approach haircare by
focusing on ritual, mindfulness, and self-care.


Dianna’s journey to creating Crown Affair started in 2018 with a
simple Google Doc. What began as a way to help a few friends with
their hair routines has evolved into a brand loved by many—and it
all started with the power of consistency. Dianna’s career
trajectory is anything but ordinary and traditional. She worked
behind the scenes with startups like Away, The Wing, and Outdoor
Voices, and in 2020, just as the world went into lockdown, she
launched her own brand. Her entrepreneurial path is one of
resilience, creativity, and taking bold risks.


In this week’s episode, Dianna opens up about the challenges she
faced, such as fundraising in an ever-changing landscape and
building a business from the ground up during a global pandemic.
She discusses the emotional rollercoaster of being a first-time
founder, navigating self-doubt, and the importance of self-love
and compassion. She also dives into how the idea for Crown Affair
started years before she took the leap and how she came up with
the unique idea to really differentiate herself in a crowded
beauty market. Dianna reflects on how she’s balanced masculine
and feminine energies in her leadership style, how remote work
has shaped her role as a founder, and the importance of creating
a supportive, creative company culture. We talk about the moment
she knew it was time to take the leap and launch Crown Affair,
the lessons learned from trusting the process, and so much more.


In this episode, we’ll talk to Dianna about:


* Consistency and giving yourself grace is the key to success.
[02:47]


* Embracing feminine energy for sustainable business approach.
[04:20]


* Learning from past work experiences is crucial for growth.
[11:06]


* Working for others provides valuable lessons before starting
your own business. [15:27]


* The inspiration behind Crown Affair. [20:53]


* Fundraising requires finding partners who align with your
vision. [26:52]


* Launching Crown Affair right before the pandemic. [32:18]


* Supportive company culture fosters employee satisfaction.
[36:34]


* The business strategy during the COVID pandemic. [40:58]


* Gwyneth Paltrow investing in Crown Affair. [42:21]


* Self-love can transform leadership dynamics. [47:06]


* Building a supportive team for growth. [47:45]


* Balancing masculine and feminine energies is key in leadership.
[51:07]


* Remote work culture enhances empathy and leadership skills.
[55:60]


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri


* Website: https://www.behindherempire.com


Follow Dianna: 


* Instagram: https://www.instagram.com/crownaffair


* Instagram: https://www.instagram.com/diannacohen


* Website: https://www.crownaffair.com


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