Launch Now, Perfect Later: Embracing Imperfection & Starting Before You're Ready with Ty Hiss, Co-Founder of Fresh Sends 

Ty Hiss is the co-founder of Fresh Sends, a lifestyle gifting
brand that’s completely reimagining how we celebrate the people
we love.


Ty’s path to entrepreneurship was anything but traditional. With
no floral background, she took a leap of faith and turned a
one-time wedding project into a nationwide brand—all out of a
900-square-foot Denver duplex. Fresh Sends started with its
now-iconic “Send” bouquet (which went viral on TikTok) and has
since expanded into curated gift sets like the Birthday Send, the
Pasta Night Send with Graza olive oil, and the Fresh Set, filled
with self-care and beauty essentials. Through thoughtful
branding, creative partnerships with Tower 28, Amazon Prime, and
more—and a deep focus on community—Ty has built a company that’s
redefining modern gifting and making people feel seen, known, and
loved.


In today’s episode, Ty takes us behind the scenes of building
Fresh Sends from the ground up—and she doesn’t hold back. We talk
about launching a business without experience, the scrappy early
days, and the mindset shifts that helped her push through
uncertainty. She shares how her upbringing instilled a belief in
chasing big dreams, the emotional toll of entrepreneurship, and
the importance of staying anchored in your “why.” We also get
into branding, word-of-mouth marketing, imposter syndrome,
hiring, pivoting through challenges, and why waiting for
perfection can hold you back. If you're building something from
the ground up—or dreaming about starting—this episode is full of
gems you won’t want to miss.


In this episode, we’ll talk to Ty about:


* Ty’s relationship with Impostor Syndrome. [03:35]


* Ty's upbringing fostered a belief in achieving dreams. [05:43]


* The roots of Ty’s hustle and drive. [07:58]


* Starting a business without experience is possible. [10:09]


* The early vision and business plan behind Fresh Sends. [15:33]


* The impact of branding on business success. [16:50]


* Why shipping logistics are crucial in the floral industry.
[18:48]


* Pivoting can lead to new opportunities. [19:49]


* The financial risks and realities of entrepreneurship. [20:46]


* Embracing challenges as part of the journey. [26:23]


* Having a strong 'why' is crucial for motivation. [29:55]


* Customer connections can drive your business forward. [32:48]


* The power of word-of-mouth marketing. [34:42]


* Navigating demand and supply challenges while scaling. [37:42]


* Ty’s hiring lessons and the importance of team building.
[43:20]


* Persistence and patience are key to long-term success. [45:40]


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Follow Ty: 


* Instagram: https://freshsends.com


* Instagram: https://www.instagram.com/tygerhiss


* Website: https://www.instagram.com/freshsends


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