How This Founder Took a Juice Shop & Turned It Into a Wellness Empire Without a Business Plan - Amanda Chantal Bacon, Founder of Moon Juice

In this week’s episode, we’re re-airing one of our top episodes
with Amanda Chantal Bacon, the CEO and founder of Moon Juice, a
wellness company that sells plant-based products, including
adaptogenic supplements, skincare, and foods.


Moon Juice was born in 2011 from Amanda's experience when she put
her autoimmune condition into remission after being told it
wasn’t possible from multiple doctors. Through her healing
process, she met with experts and educated herself on diet,
lifestyle, spirit, and traditional wisdom. Amanda saw radical
changes in her blood and hormone panels and believed that simple
daily practices were crucial to her transformation. What began in
her kitchen and a small shop in Venice has now grown into a
company that’s a leader in the wellness industry and a global
source for supplements and skincare. 


In this week’s episode, we chat with Amanda about her unique
childhood and her winding journey through different countries and
careers which eventually lead her to finding her passion and
purpose. She shares stories about her past business ventures, why
they didn’t work out, and what she learned from them. Amanda
talks about why she started Moon Juice without partners and how
it grew from a juice shop to a full-fledged brand. She reflects
on the challenges of being a founder and CEO for over a decade,
her evolving leadership style, and her vision for Moon Juice.
Amanda also tells us how she created her first product, built
awareness, achieved organic growth, and what keeps her motivated
through all the stages of the business, and so much more.


In this episode, we’ll talk to Amanda about:


* Amanda’s relationship with control over the years. [03:16]


* What Amanda does when she feels out of control. [07:33]


* Amanda’s upbringing: having a businesswoman mom and a musician
dad. [12:00]


* Exploring various interests across the world and discovering
her passion. [13:42]


* Amanda’s entrepreneurial ventures prior to Moon Juice. [19:33]


* Running Moon Juice without a business partner. [21:51]


* Where Amanda finds support during tough times in business.
[23:01]


* The challenges of being a founder and CEO for 13 years. [25:12]


* Amanda’s leadership journey over the years. [32:05]


* Amanda’s vision for Moon Juice and how it’s evolved over the
years. [33:45]


* Creating the first product and how Amanda achieved organic
growth. [38:14]


* Amanda’s source of inspiration and what keeps her going.
[42:58]


 


This episode is brought to you by Beeya:


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Amanda:


* Website: https://moonjuice.com/


* Instagram: https://www.instagram.com/moonjuice/


* Instagram: https://www.instagram.com/amandachantalbacon/


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