No Experience, No Investors: How a Nurse Practitioner Built a Multi-Million Dollar Skincare Brand From Her Garage with Jordan Harper, Founder of Barefaced

Jordan Harper is a board-certified nurse practitioner and the
founder and CEO of Barefaced, a skincare brand that cuts through
the noise with simple, science-backed routines.


After years of treating patients frustrated by complicated
regimens, Jordan launched Barefaced from her garage—while
pregnant and caring for a toddler. With no outside funding and
countless late nights packing orders with her husband, she grew
the business into a skincare empire. That side hustle has since
grown into a powerhouse with 10 custom products, over 1.5 million
units shipped, and a 90% return customer rate. 


In this week’s episode, we chat with Jordan about the unfiltered
reality of building a business from the ground up and what it
really takes to stand out in a crowded beauty market. She shares
how her experience as a nurse practitioner inspired her shift
into skincare, and how the scrappy early days were all about
listening to her community and figuring things out along the way.
Jordan talks about how social media became her secret weapon, why
showing up consistently matters more than perfection, and how
she’s built a loyal community by staying authentic and focusing
on quality over quantity. We also chat about the realities of
burnout, how she manages her time, and why feedback and
flexibility have been key to her success. Jordan keeps it real
about what it takes to grow a business, how to bounce back from
setbacks, and why taking action before you feel “ready” can be
the key to success.


In this episode, we’ll talk to Jordan about:


* How childhood resilience shaped her entrepreneurial drive.
[02:39]


* Why parenting can sharpen focus and productivity. [05:28]


* From healthcare to skincare: what sparked the career shift.
[08:41]


* Building a brand by listening to community needs. [11:37]


* Finding aligned experts to support your vision. [15:47]


* The story behind launching Barefaced. [17:55]


* Managing motherhood and entrepreneurship. [23:56]


* What early sales looked like for Barefaced. [27:00]


* Managing time and priorities to reduce stress. [34:21]


* Freeing up time by outsourcing strategically. [36:01]


* Planning intentionally to juggle family and business. [43:33]


* Why delegation is key to scaling. [48:46]


* Using customer feedback to refine products. [50:12]


* Lessons from manufacturing challenges. [53:50]


This episode is brought to you by beeya: 


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Follow Jordan: 


* Instagram: https://www.instagram.com/jordanharper_np/


* Instagram: https://www.instagram.com/barefaced/


* Website: https://www.barefaced.com/


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