E71 Debbie Howard: Strategies That Have Increased The Success Of Senior Living Smart

In this episode, Debbie Howard discusses the power of adapting to
technology as a business during the pandemic and some of the
valuable strategies that have increased the success of Senior
Living Smart, an agency that provides proven strategies for
boosting occupancy in senior living communities. She divulges
their best marketing practices, including mapping the prospect’s
journey and personalizing the experience with their clients’
brands down to the individual person. She describes the
effectiveness of marketing automation, using technology to
reengage old leads and gain new customers, and speeding up the
rate at which they receive leads.


Tune in to learn why third-party lead aggregators are a problem,
why it’s important to pivot client interactions, such as tours,
into virtual experiences, and why Debbie’s business is growing so
quickly during COVID-19


Don’t forget to subscribe to the Operation Agency Freedom
podcast to stay up-to-date about the best ways to own your
agency:
https://dudeagency.io/category/podcast/