179 OAF: Marketing sales and Lead Generation With AJ Cassata

Welcome back to another exciting episode of Operation Agency
Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom,
where we specialize in management consulting and technology for
marketing agencies. Today, we have a remarkable guest joining us:
AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible
journey from founding a lead generation agency to steering
Revenue Boost, which has helped over 400 agency owners skyrocket
their client acquisition through cold outreach.


 


AJ is currently living in Vietnam, which was initially a short
stint but turned into a five-year stay after he fell in love with
the vibrant environment and the community of digital
entrepreneurs. With a rich background in sales and sales
management, AJ brings a wealth of knowledge in creating effective
sales strategies and overcoming common challenges that agency
owners face, such as follow-up and foundational sales skills.


 


In today's episode, we'll dive deep into AJ's transition from a
traditional lead generation agency to a consulting powerhouse,
discuss the importance of tailored and genuine outreach methods,
explore the power of lead magnets, and much more. Plus, AJ has
generously offered a free course on LinkedIn and email
strategies, packed with templates and actionable tips to help you
maximize your outreach efforts.


 


Don't forget to subscribe to our podcast and share it with your
network. Check out our website and social media platforms for
more insights into agency operation and scaling. Get ready for an
episode filled with practical advice and inspiring stories on how
to elevate your agency's sales game. Let's jump right in!